Brake Cables & Housing

We here at Jenson USA know it’s hard getting those items every year you didn’t ask for or need. What you really wanted was to get out there and put more miles on your bike! Well, we got you covered with some great ideas on items that will Keep you Pedaling!

There are so many different avenues that you can take to purchase a new bike, so what sets us apart from them? Why buy a bike from us?

Here at Jenson USA, we take great pride in making sure that your bike buying experience is confidence inspiring and trouble-free from start to finish. We want to be absolutely sure that we are providing the best possible service we can to each and every one of our customers so that there are no questions when purchasing a new bike from us!

At Jenson USA, it's important to us to support those who are helping build the community of riders and sharing their experiences with others.  To that end, we've built an arsenal of Ambassadors that we help to support.

These ambassadors are the pedal-pounding aficionados, building a following of fellow riders across social platforms; they're the lifeblood of our cycling community. Their stories inspire, their passions unites – Their the glue that binds us all.  Meet some of the Ambassador crew.

SRAM has completely redesigned the AXS line with the release of AXS Transmission! The new line of wireless shifting is drastically different, with a totally new way to mount the derailleur, extremely user-friendly installation tricks, incredibly durable builds across the entire line, and futuristic looks.

As the Tour de France is by far the most iconic and well-known bike race in the world, it also receives the most media attention and coverage. For this reason, the tour is the most likely cycling event to reach out and grab the attention of cyclists and non-cyclists alike, who may not regularly follow the pro road cycling calendar. Any new viewer will be quick to find out that the tour can be rather difficult to fully understand, as there is a plethora of dynamics that make up the racing. Every July, a new wave of curious viewers may need some basic decoding in order to fully understand everything there is to love about this epic race. Think of this guide as a “how-to” on watching the Tour de France. After all, road racing has been called “chess on wheels.”