Featured Brands
Recommended Products
Black Friday BF20
Get free shipping, on most items, with your $50 purchase today! Same day shipping on most orders if placed by 3pm PST.
PLEASE NOTE:
This offer is only available to physical shipping addresses in the 48 continental United States (no PO Boxes), and some exclusions apply.
Oversize Charges
Some large and/or heavy items are subject to additional oversize charges that are separate from standard shipping costs.
Bike Build Process
All bikes are built, tested, tuned, and ready to ride upon shipment. The bike build process typically takes 2-3 days to complete depending on the bike model and the complexity of the build.
Stock Status
Orders for in-stock items placed by 3PM PST usually ship on the same day. Orders that include special-order or backordered items may be subject to shipping delays depending on product availability. Refer to estimated delivery times in cart when selecting shipping options.
Our Gear Advisors are Ready to Help.
$749.00 21% off $950.00 msrp
Industry Nine Hydra Enduro S 29” Wheelset Rugged performance With the Hydra Enduro S Wheelset, Industry Nine is out to raise the bar on what you’ve come to expect from a “mid-range” alloy wheelset. These high-performance hoops have the rugged durability that tough riders need, with high-end hubs that leave nothing on the table—balancing trail agility with enduro toughness. This wheelset is built with straight-pull steel spokes for simplicity and serviceability, while the 30. 5mm ...
$899.00 33% off $1,350.00 msrp
Industry Nine Hydra Trail 270 24H 29” Wheelset XC Speed, Trail Capability. The Industry Nine Trail 270 24h Wheelset is a lightweight and rugged trail wheelset, perfect for fast rides on technical terrain. The 24-spoke construction and tough alloy rim balance weight and durability, while the direct-thread straight pull spokes with a 2:1 lacing pattern create a nearly flex-free wheel that offers compliance over rough trails. The high-performance and durable Hydra hub platform boasts a ...
$174.99
SHIMANO WH-RS100 RIM BRAKE 700C WHEELSETDURABILITY MEETS AFFORDABILITYA durable set of wheels doesn't always have to break the bank. You can easily get a set of wheels that will roll for thousands of miles for less. The Shimano WH-RS100 Rim Brake 700c Wheelset is built to withstand the harshest conditions. With reliable wide-flange hubs, you'll be able to ride, train, and commute with confidence. Features Aluminum rims are lightweight and durable Wide-flange hubs for enhanced ...
$725.00
Industry Nine 1/1 Enduro 29” Wheelset Designed to be ridden hard For riders who demand the most from their equipment, the Industry Nine 1/1 Enduro Wheelset is a rugged, versatile, high-performance wheelset from a company that knows a thing or two about MTB performance. The 1/1 Enduro Wheelset features the Industry Nine 1/1 hub, which features a dual-phased pawl drive freehub mechanism that results in an ultra-quick 4° engagement. A 30. 5mm internal rim width ...
$749.00 21% off $950.00 msrp
Industry Nine Hydra Enduro S MX Wheelset Rugged performance With the Hydra Enduro S Wheelset, Industry Nine is out to raise the bar on what you’ve come to expect from a “mid-range” alloy wheelset. These high-performance hoops have the rugged durability that tough riders need, with high-end hubs that leave nothing on the table—balancing trail agility with enduro toughness. This wheelset is built with straight-pull steel spokes for simplicity and serviceability, while the 30. 5mm ...
$699.00
Reserve 30 SL Alloy MX Wheelset Legendary performance for the rest of us Reserve Wheels have taken the world by storm, by setting a high bar with innovative engineering and a lifetime warranty. Now, the engineers at Reserve have brought this innovation and performance to the world of aluminum rims, at a price that leaves you way more room in your bike budget. The Reserve 30 SL Alloy MX is a mixed wheel size trail ...
$725.00
Industry Nine 1/1 Enduro 27. 5” Wheelset Designed to be ridden hard For riders who demand the most from their equipment, the Industry Nine 1/1 Enduro Wheelset is a rugged, versatile, high-performance wheelset from a company that knows a thing or two about MTB performance. The 1/1 Enduro Wheelset features the Industry Nine 1/1 hub, which features a dual-phased pawl drive freehub mechanism that results in an ultra-quick 4° engagement. A 30. 5mm internal rim ...
$749.00 21% off $950.00 msrp
Industry Nine Hydra Enduro S 27. 5” Wheelset Rugged performance With the Hydra Enduro S Wheelset, Industry Nine is out to raise the bar on what you’ve come to expect from a “mid-range” alloy wheelset. These high-performance hoops have the rugged durability that tough riders need, with high-end hubs that leave nothing on the table—balancing trail agility with enduro toughness. This wheelset is built with straight-pull steel spokes for simplicity and serviceability, while the 30. ...
$750.00
Industry Nine 1/1 GRCX 700C Wheelset Industry Nine has become one of the most reliable wheel and hub manufacturers in the mountain biking industry, producing quality, top-of-the-line wheelsets. The Industry Nine 1/1 GRCX 700C Wheelset is lightweight, agile and durable. The 1/1 hub is entry level for I9 but far from being average, featuring all of the same bearing and axle upgrades as the Hydra. The biggest difference between the Hydra and the 1/1 hubs ...
$899.00 34% off $1,380.00 msrp
Industry Nine Trail 270 32H 29” Wheelset Unstoppable durability, unbeatable performance The Industry Nine Trail 270 32h Wheelset is a rugged trail wheelset that doesn't skimp on performance. The Trail 270 32h is perfect for fast rides on technical terrain, with a rugged alloy rim and a durable 32-spoke construction to balance weight and durability. The direct-thread straight pull spokes with a 2:1 lacing pattern create a nearly flex-free wheel that offers compliance over rough ...
$429.99
Shimano XT WH-M8120 29" Wheelset The new generation of XTThe new Shimano XT WH-M8120 wheelset provides you with reliable high speed cornering and faster acceleration which amplifies riding excitement. As a best of both worlds, the XT wheels are a simple setup that gives you reliable trail performance. The XT rim's shape combined with the hubs' wide flange profile allows for a wheel with zero dish, and even spoke tension on both the drive and ...
$599.00 48% off $1,153.00 msrp
DT Swiss FR560 V2 Superboost Wheelset - OE Packaged Tough as nails The fastest descents, biggest gaps, and chunkiest rock gardens put a unique strain on components, and only the best gear can hold up. The DT Swiss FR560 Superboost Wheelset is designed to handle the biggest hits and roughest descents, and come back wanting to go again. The DT Swiss FR560 rim is a welded alloy, 30mm internal width rim built to take on ...
$699.00
Reserve 30 HD Alloy 29 Wheelset Legendary performance for the rest of us Reserve Wheels have taken the world by storm, by setting a high bar with innovative engineering and a lifetime warranty. Now, the engineers at Reserve have brought this innovation and performance to the world of aluminum rims, at a price that leaves you way more room in your bike budget. The 30mm internal rim width nicely accommodates modern wide MTB tires, with ...
$725.00
Industry Nine 1/1 Trail 29” Wheelset Lightweight capability for every trail The Industry Nine 1/1 Trail 29” Wheelset is designed to handle all types of riding, from fast XC courses to spirited riding on rugged all-mountain trails. This lightweight alloy wheelset features a 27mm internal rim width to support modern MTB tires and is built with classic J-bend steel spokes and standard nipples for simplicity and serviceability. The 1/1 Trail Wheelset features the Industry Nine ...
$289.99
Shimano WH-MT601-B-29 Wheelset Great wheels at a great price Shimano’s MT601 wheelset is a complete wheelset that’s built to tackle your everyday trails. With a 28. 8mm internal rim width, you’ll find that the rims are ideal for modern trail tires. Tubeless compatibility paired with the wide internal rim lets you run your tires at lower pressures with increased cornering confidence and traction. Durability is key for any wheelset, so Shimano’s choice to go with ...
$1,399.99
Shimano WH-RX870-700C GRX Wheelset Built for gravel Shimano's all-new RX870 GRX wheelset perfectly compliments any gravel setup and allows riders to go further faster. A wide internal rim width of 25mm perfectly supports modern gravel tire widths ranging from 32-50mm. The rim features a full carbon fiber design with a 32mm depth which perfectly balances stiffness, weight, and aerodynamics for a truly gravel-optimized riding experience. Classic and lightweight Shimano GRX hubs keep things ...
$1,360.00
Industry Nine Ultralite 250 29” Wheelset Ultralite, Ultra-fast, Ultra-capable The Industry Nine Ultralite 250 29” Wheelset is a trail-ready wheelset in an XC weight class, to inject some high-performance qualities into your favorite trail or cross-country bike. The revamped Ultralite 250 features a redesigned rim with a wider internal width, a wider bead wall for increased dent resistance, and a new rim profile for improved radial compliance over rough terrain. These wheels roll on the ...
$699.00
Reserve 30 SL Alloy 29 Wheelset Legendary performance for the rest of us Reserve Wheels have taken the world by storm, by setting a high bar with innovative engineering and a lifetime warranty. Now, the engineers at Reserve have brought this innovation and performance to the world of aluminum rims, at a price that leaves you way more room in your bike budget. The Reserve 30 SL Alloy 29 Wheelset is a trail wheelset designed ...
$374.99 21% off $474.99 msrp
Shimano WH-RS500 Road Wheelset The Shimano WH-RS500 is a lightweight and durable road wheelset that's ready for the adventure that lies ahead. With a tubeless ready design, you'll be able to ride over anything without much worry for flats. You'll end up spending less time spent on the side of the road fixing them and more time spent riding. Thanks to the stiffness and the low profile the acceleration is quick and efficient, allowing you ...
$429.99
Shimano XT WH-M8120 27. 5" Wheelset The new generation of XTThe new Shimano XT WH-M8120 wheelset provides you with reliable high speed cornering and faster acceleration which amplifies riding excitement. As a best of both worlds, the XT wheels are a simple setup that gives you reliable trail performance. The XT rim's shape combined with the hubs' wide flange profile allows for a wheel with zero dish, and even spoke tension on both the drive ...
$950.00
Industry Nine Hydra Trail S 29” Wheelset Lightweight, rugged, fast The Industry Nine Hydra Trail 29” Wheelset is designed to handle all types of riding, from fast XC race courses to spirited riding on rugged all-mountain trails. This lightweight alloy wheelset features a 27mm internal rim width to support modern MTB tires, and is built with classic straight-pull steel spokes with standard nipples for simplicity and serviceability in an economical package. The Hydra Trail S ...
$1,440.00
Industry Nine Hydra Enduro 300 29” Wheelset Ride hard, take chances For hard-charging, aggressive riders on challenging terrain, there’s no substitute for expertly-designed wheels that can handle the abuse. The Industry Nine Hydra Enduro 300 29” Wheelset is made for riders who ride hard and take chances, and who need wheels that can keep up. These durable, 32-spoke wheels feature a tough alloy rim with a hollow bead wall to reduce the chance of pinch ...
$1,380.00
Industry Nine Hydra Dirt Jump 305 26" Wheelset Get some air For riders who seek the most technical jumps, tabletops, and pump tracks, the Industry Nine Hydra Dirt Jump 305 26" Wheelset is for you. This top-level wheelset is designed for performance and durability, whether that’s at Whistler or your local bike park. The Industry Nine Hydra hub is at the heart of this wheelset, providing a 0. 52-degree freehub engagement with a 6-pawl design ...
$1,430.00
Industry Nine Hydra Enduro 300 27. 5” Wheelset Ride hard, take chances For hard-charging, aggressive riders on challenging terrain, there’s no substitute for expertly-designed wheels that can handle the abuse. The Industry Nine Hydra Enduro 300 27. 5” Wheelset is made for riders who ride hard and take chances, and who need wheels that can keep up. These durable, 32-spoke wheels feature a tough alloy rim with a hollow bead wall to reduce the chance ...
$899.00 64% off $2,550.00 msrp
ENVE M730 32H I9 Hydra 27. 5" Wheelset Performance Enhanced! Wheels have a significant impact on your riding performance and ride quality. An upgrade in wheels will drastically improve your bike's performance. The ENVE M730 32H I9 Hydra 27. 5" Wheelset is ride-optimized, incredibly strong, and has the most effective and lightest anti-flat system on the market. The rims have a 30mm internal width that makes them optimized to be used with 2. 3" to ...
$1,600.00
Industry Nine 1/1 Ultralite 250 700c Centerlock Wheelset Gravel Privateers Rejoice Industry Nine’s 1/1 Ultralite 250 wheelset are gravel and adventure ready wheels designed to take you beyond the pavement. For the rims you’ll find shockingly light carbon rims weighing in at a scant 350g. Optimized impact damping keeps rider fatigue at a minimum while confidence inspiring handling keeps you line choice dialed. The 25mm internal rim width is perfect for gravel tires ranging from ...
$1,699.00 33% off $2,550.00 msrp
ENVE M735 I9 Hydra 29" Wheelset Upgrade Your Performance Wheels have a significant impact on your riding performance and ride quality. An upgrade in wheels will drastically improve your performance on your bike. The ENVE M735 32H I9 Hydra 29" Wheelset is ride-optimized, incredibly strong, and has the most effective and lightest anti-flat system on the market. The rims have a 35mm internal width that makes them optimized to be used with 2. 5" to ...
$1,799.00 29% off $2,550.00 msrp
ENVE M630 28H I9 Hydra 29" Wheelset Improve Your Bike's Performance Wheels have a significant impact on your riding performance and ride quality. An upgrade in wheels will drastically improve your bike's performance. The ENVE M630 28H I9 Hydra 29" Wheelset is the definitive mountain wheel and defines the modern, and varied interpretation of the mountain bike. The rims have a 30mm internal width that makes them optimized to be used with 2. 3" to ...
$999.00 60% off $2,550.00 msrp
ENVE M630 28H I9 Hydra 27. 5" Wheelset Wheels have a significant impact on your riding performance and ride quality. An upgrade in wheels will drastically improve your performance on your bike. The ENVE M630 28H I9 Hydra 27. 5" Wheelset is the definitive mountain wheel and defines the modern, and varied interpretation of the mountain bike. The rims have a 30mm internal width that makes them optimized to be used with 2. 3" to ...
$899.00 64% off $2,550.00 msrp
ENVE M735 32H I9 Hydra 27. 5" Wheelset Wheels have a significant impact on your riding performance and ride quality. An upgrade in wheels will drastically improve your performance on your bike. The ENVE M735 32H I9 Hydra 27. 5" Wheelset is ride optimized, incredibly strong, and has the most effective and lightest anti-flat system on the market. The rims have a 35mm internal width that makes them optimized to be used with 2. 5" ...
$1,699.00 33% off $2,550.00 msrp
ENVE M730 32H I9 Hydra 29" Wheelset Wheels have a significant impact on your riding performance and ride quality. An upgrade in wheels will drastically improve your bike's performance. The ENVE M730 32H I9 Hydra 29" Wheelset is ride-optimized, incredibly strong, and has the most effective and lightest anti-flat system on the market. The rims have a 30mm internal width that makes them optimized to be used with 2. 3" to 2. 5" tire widths. ...
$1,299.00 49% off $2,550.00 msrp
ENVE M635 28H I9 Hydra 29" Wheelset Improve Your Bike's Performance Wheels have a significant impact on your riding performance and ride quality. An upgrade in wheels will drastically improve your bike's performance. The ENVE M635 28H I9 Hydra 29" Wheelset is the definitive mountain wheel and defines the modern, and varied interpretation of the mountain bike. The rims have a 35mm internal width that makes them optimized to be used with 2. 5" to ...
LIMITED TIME BRAND SALES
SAVE 20% OFF ONE FULL PRICED ITEM
SHOP THE GIFT GUIDE
SHOP NOW
SHOP NOW
SHOP NOW
SHOP NOW